Key facts

Overview

Mobile is emerging as the 7th mass media channel, whilst legacy mass media witnesses a decline. This course presents a journey through some of the most advanced content and media services deployed on mobile phones, in the most advanced mobile telecoms countries such as Japan, South Korea, Hong Kong and Finland.

Intending to build on the content of Tomi T Ahonen’s sixth book ‘Mobile as 7th of the Mass Media’, the course provides a unique opportunity to explore the taxonomy of the seven mass media, with an emphasis on what lessons can be learned when newer media are introduced.

Tomi T Ahonen, Course Tutor, named Forbes No 1 Power Influencer in Mobile! Read it here.

Please send me details about future Mobile as 7th of the Mass Media courses.

Description

Tomi T Ahonen speaks to CNN - watch the video here

Programme details

• Mobile industry ecosystem
• Digital convergence and mobile, 5 industries
• Customer of Mobile - Gen C

• Legacy mass media Print, Recordings, Cinema, Radio, TV
• Internet as first interactive media
• Communities of Purpose and Long tail

• Inherently threatening
• Interactive
• Seven Unique benefits of Mobile

• Print, Recordings, Cinema vs Mobile
• Radio vs Mobile
• TV vs Mobile
• Internet vs Mobile

• Evolution of handset - 8 C's
• The Six M's service creation theory
• Widgets

• Group forming theory
• Mobile social networks

• Social Advertising Intelligence
• And mobile advertising

• Beyond the obvious with some case examples
• Shazam, AQA, Blyk, Tohato, Flirtomatic, Cameraphone Dictionary
• Summaries, conclusions, Q and A

All delegates will receive a copy of the latest edition of Tomi T. Ahonen's book "Mobile as 7th of the Mass Media."

First day registration from 8.30am when course materials will be distributed.

Refreshments from 8.30am on the first day plus two 30 minute breaks during the day and a one-hour lunch break.

The course will begin at 9.00am and end at approximately 5.00pm on each day.

Staff

Mr Tomi Ahonen

Role: Speaker

Author, Consultant and Motivational Speaker

Mr Tomi T Ahonen is the most published author in the mobile industry who released his...more twelfth book in 2011. Translated into several languages, he is the father of numerous industry tools, theories and concepts, and already referenced in over 100 books by other authors. Lecturing at Oxford University's short courses on mobile, digital and media, Mr Ahonen has been quoted in over 300 press articles in major media like the Wall Street Journal, Business Week, the Economist and Financial Times, and is often seen on TV. He has presented papers at over 250 conferences in over 40 countries to a cumulative audience of over 100,000 on all six inhabited continents. Tomi's Twitter feed is @tomiahonen

The Finnish born ex-Nokia executive is now based out of Hong Kong. Tomi Ahonen runs a boutique consulting company that provides strategic consulting services to clients needing support in the digital convergence space from small start-ups to Global 500 sized companies around the world including Axiata, Bank of America Merrill Lynch, BBC, BT, China Mobile, CNN, Ericsson, HP, HSBC, IBM, Intel, LG, Motorola, MTV, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, BNP Paribas, RIM, SK Telecom, Telenor, TeliaSonera and Vodafone.

Before starting his own consulting company in 2001, Tomi Ahonen headed Nokia's Global Consulting unit and oversaw Nokia's 3G Reserach Centre. Before Nokia, he worked for two operators/carriers, Elisa/Radiolinja and Finnet Group in Finland, and started his technology career in New York City at one of the world's first internet service providers, OCSNY. Mr Ahonen's accomplishments include creating the world's first fixed-mobile service bundle; setting the world record for taking market share from the incumbent; and creating the world's largest multi-operator billing system. Tomi Ahonen holds an MBA from St John's University New York City. His latest book is The Insider's Guide to Mobile.

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David Cushman

Role: Speaker

Director of Social Media,
Brando Digital

David Cushman is a world-class thought leader and strategist in social media, the...more power of the network, and how its impact changes everything.

His blog, fasterfuture.blogspot.com is ranked among the UK's Top 20 by Adage.com. He also blogs at /message - a Technorati top 5000-ranked blog.

He has a deep understanding of the emerging dominance of communities and how brands, companies and messages can adapt to prosper in a rapidly changing world. He has authored a series of widely-respected white papers on the subject.

David has worked in media for more than 20 years in newspapers, magazines, radio, digital and mobile.

He recently left his role as Digital Development Director at Bauer Media (the world's largest privately-owned media company) to join Brando Digital, the world's largest full-service social media agency network as Director of Social Media. He also runs FasterFutureConsulting.com

Internet pioneer Ivan Pope described him as: "My favourite media employee" and IPC Thompson's Head of Strategy Neil Perkin placed him alongside Seth Godin, Clay Shirky, Jeff Jarvis and Don Tapscott for inspirational thinking.

He regularly presents around the world.

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Alan Moore

Role: Speaker

Executive director of E3G, Media Solutions for Global Social Networks, a board director of the Social Marketing Intelligence Company...more Xtract

Alan Moore is the originator of the term, philosophy and principles of Engagement Marketing and Communications. http://en.wikipedia.org/wiki/Engagement_marketing. He started researching the concept in the late 1990’s, which culminated in the publication of the book Communities Dominate Brands (Futuretext 2005).

http://www.communities-dominate.blogs.com has provided an international platform for him to address, radio, television, conference and digital audiences globally. Reviews of his book and his articles have been published many respected magazines, journals and newspapers globally.

The Communities Dominate Brands blog was voted in the top 20 most influential blogs within the blogosphere in 2008.

His consultancy SMLXL http://www.smlxtralarge.com advises businesses and organisations on how to better engage with their customers, audiences and social networks to develop strategies and engagement thinking that enables them to create brands and propositions that carve out deeper and more significant roles in people’s lives and that can be leveraged in a multitude of ways to reflect different stakeholder needs, and how to successfully derive revenues from those interactions.

His clients include: Nokia, Microsoft, Blyk, T-mobile Germany, TV2 Finland and TV2 Norway, EMAP/Bauer, Telia Sonera, SonyBMG, The Coca Cola Company, H&M, Hewlett Packard, John de Mols investment company Cyrte, IPG, Supermassive Games, News International, and The Swedish Post Office.

Alan’s theories, work and practical guidance has played a key role in enabling the global company Nokia to rethink is marketing strategies, and product development.

He is an executive director of E3G, Media Solutions for Global Social Networks, a board director of the Social Marketing Intelligence Company Xtract. He sits on the advisory board of Blyk’s IPR and patent company CVON and he teaches a Mobile Social Networking course at the University of Oxford Department for Continuing Education.

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Certification

Participants who satisfy the course requirements will receive a Certificate of Attendance. The pdf sample above is an illustration only, and the wording will reflect the course and dates attended.

Level and demands

Accommodation

Accommodation is available at the Rewley House Residential Centre, within the Department for Continuing Education, in central Oxford. The comfortable, en-suite, study-bedrooms are rated 3-star, and come with free high-speed internet access and TV. Guests can take advantage of the excellent dining facilities and common room bar, where they may relax and network with others on the programme.

Payment

Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.

All courses are VAT exempt.

Fee options

Programme Fee

Standard Course Fee: £835.00

Apply for this course

Programmes including this module

This module can be studied as part of these programmes:

• ForumOxford
• Telecoms and mobile technologies