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ForumOxford: Mobile Apps and Technologies Conference 2014

Key facts

TypesDay and Weekend
Short Courses
AddressRewley House
OX1 2JA map
Dates Fri 2 May 2014
Subject area(s)Electronic Engineering
Telecommunications Engineering
FeesFrom £245.00
Application statusApplications being accepted
Course codeO13C957H6Y
Course contactIf you have any questions about this course, please email telecoms@conted.ox.ac.uk or telephone 01865 286958.


Any Questions

The theme for the 2014 ForumOxford conference is Startup Communities, Apps and Mobile.

Spend a day with us at ForumOxford and learn how to create a viral app for your idea.

This conference is aimed at web and mobile technology experts and visionaries, telecoms leaders and anyone who has an interest in future mobile technologies with an emphasis on all the interesting things going on in the world of mobile.


Distimo logo

ForumOxford is pleased to have the support of Distimo in 2014.


Conference Chairs:

Conference Participants (you, the audience):

  • ForumOxford encourages and promotes questions, opinions and contributions from you, the audience

Speakers and panellists

  • Karim Lesina, Vice President, AT&T
    Mobilising our world: Driving investment and innovation in the wireless revolution
  • Haydn Shaughnessy, Contributor, Forbes
    3 degrees of Separation - How the Relentless March of Connectivity Transforms Markets
  • Sean Kane, Co-Founder, F6S.com
    Raising Money for Mobile Startups: Online and Crowdfunding
  • Jeanette Carlsson, CEO & Founder, @newmedia2.0
    What is your data worth?
  • Julian Blake, Editor, TechCityInsider
  • Dan Appelquist, Open Web Advocate, Telefónica Digital and blogger at Torgo
    East Side, West Side, Peace: How App Developers Should Leverage the Web
  • Chris Book, Developer Relations Manager, Distimo
    Show Me the Money! Learning from mobile games monetisation - how to create a successful app
  • Lilach Bullock, Founder, Socialable
    More details to follow
  • Mick Rigby, CEO, Yodel Mobile
    More details to follow
  • Tony Pearce, Founder, gamesGRABR
    More details to follow
  • Dr Patricia Timoner, Strategy Consultant, Mobile Digital and Interactive Marketing South America Operations, GrowVC
    Brazil - Mobile Market Overview
  • Dr Catherine Mulligan, Research Fellow, Innovation and Entrepreneurship group, Imperial College London
    From M2M to IoT – the impact on Smart Cities
  • David Rogers, Founder, Copper Horse Solutions Ltd
    The Future of Mobile Device Security
  • Peggy Anne Salz, Chief Analyst and Founder, MobileGroove
  • Tineka Smith, Media Relations Specialist Weber Shandwick Technology UK
    How Mobile is Changing the Media Landscape
  • Lee Omar, CEO and Founder, Red Ninja
  • Patrick Bergel, CEO and Founder, Animal Systems

Conference Format

Morning: Presentations and Q&A

The day will start with a number of presentation and Q&A sessions from our guest speakers.

You, the audience, will be able to put your questions to those giving the talks in the open mic sessions both during and after the presentations.

Afternoon: Panel Discussions and Q&A

Join our panel of high-level industry experts who will give guidance and advice for start-ups and apps developers.

This is your chance to get feedback on your apps and ideas from those with professional experience and knowledge of start-ups and learn how to develop, launch, track and monetise your apps.

The panel will look at:

  • Discovery and Attention: strategies to be discovered – app stores, social media, app marketing
  • App Categories and Strategies: app categories (game, social, utility), app promotion stages (learning, scale, quality) and the app lifecycle
  • App Monetisation Models: what are the models you can choose from and what are the key questions you need to ask yourself to decide? (advertising, in-app purchasing, native ads, investment, tracking and analytics)
  • Tracking, Targeting and Analytics: why, how and what
  • Going Global: where are the best opportunities and why, marketwise analysis

Post-conference drinks:

The (free) bar is open and it’s time to chat to all those people you’ve been with throughout the day over a drink in our beautiful courtyard.

ForumOxford Network Partners

  • Ben Fletcher, Entrepreneur, Investor and Advisor Ben Fletcher
  • Sean Kane, Co-Founder, F6S.com F6S.com
  • Julian Blake, Editor, TechCityInsider TechCityInsider
  • Chris Book, Developer Relations Manager, Distimo
  • Karen Barber, startups, tech, innovation, Women in Wireless @KLBarber
  • Peggy Anne Salz, Mobile Industry Analyst and Author, MobileGroove

What is ForumOxford and why is it unique?

Unlike many large, impersonal conferences, ForumOxford is highly interactive and promotes open communication between participants and speakers - we expect in the range of 70 - 100 participants. The event is designed with ample Q&A time and opportunities for further discussions of the conference topics during breaks, over lunch and at the early evening drinks reception.

No sales pitches - this is a conference for presentations, questions, answers, interactions and discussions

Free WiFi, three-course lunch, refreshments and drinks reception included.

We have a number of meeting rooms which will be freely available to those attending if required.

ForumOxford Online

ForumOxford is a globally-recognised community comprising an online forum, conference and specialist courses, where the best thinkers in the telecoms industry share ideas on all aspects of mobile applications.

ForumOxford welcomes web and mobile technology experts and visionaries, telecoms leaders and anyone who has an interest in future mobile technologies. Discussions cover the latest trends in mobility including trends in convergence, tech policy, mobile payments, apps, devices, IOT. We also host a Free Friday chat group on the LinkedIn group page.

The online forum is held on LinkedIn: visit the ForumOxford mobile apps and technologies LinkedIn group

Follow @ForumOxford on Twitter Click here!

We had a live twitterfeed at our last ForumOxford conference - you can see some of the tweets here!


Patrick Bergel

Role: Speaker

CEO and Founder, Animal Systems

Lee Omar

Role: Speaker

CEO and Founder, Red Ninja

Lee is the founder of Red Ninja, a high growth design led innovation company, he is an experienced...more

Mr Tomi Ahonen

Role: Chair

Author, Consultant and Motivational Speaker

Mr Tomi T Ahonen is the most published author in the mobile industry who released his...more

Karim Lesina

Role: Speaker

Vice President EU, CALA and Trans-Atlantic Relations AT&T

Karim Antonio Lesina is the Vice President of AT&T, covering...more

Mr Ajit Jaokar

Role: Chair

Author and Telecoms Specialist

Ajit Jaokar is the founder of the London based publishing and research company futuretext...more

Sean Kane

Role: Speaker

Co-Founder F6S.com

f6.com is a very dynamic community with a UK origin but a global following. Sean Kane has been active in...more

Haydn Shaughnessy

Role: Speaker

Contributor, Forbes

Haydn is the author of The Elastic Enterprise, an account of how stellar companies prospered during the...more

Jeanette Carlsson

Role: Speaker

CEO & Founder, @newmedia2.0

Jeanette is CEO and Founder of @newmedia2.0 (www.newmedia2dot0.co.uk), the leading, independent...more

Chris Book

Role: Speaker

Developer Relations Manager , Distimo

Chris Book is a Developer Relations Manager at Distimo, where he advocates for Distimo...more

David Rogers

Role: Speaker

Founder & Director, Copper Horse

David (@drogersuk) is a mobile phone security expert who runs Copper Horse Solutions Ltd, a...more

Tineka Smith

Role: Speaker

Media Relations Specialist, Weber Shandwick Technology

Tineka Smith joined Weber Shandwick Technology in 2013 and offers media...more

Lilach Bullock

Role: Speaker

Founder, Socialable

Lilach is the founder and driving force behind Socialable, and highly regarded on the world speaker circuit....more

Mick Rigby

Role: Speaker

CEO, Yodel Mobile Ltd

Mick founded Yodel Mobile in 2007, the first specialist mobile marketing agency headquartered in the...more

Dr Patricia Timoner

Role: Speaker

Strategy Consultant, Mobile Digital and Interactive Marketing
South America Operations, GrowVC

With over 15 years of work...more

Dr Catherine Mulligan

Role: Speaker

Research Fellow in the Innovation and Entrepreneurship group, Imperial College London

Dr Catherine Mulligan is a Research Fellow...more


Rewley House Accommodation

Accommodation is available at the Rewley House Residential Centre, within the Department for Continuing Education, in central Oxford. The comfortable, en-suite, study-bedrooms are rated 3-star, and come with free high-speed internet access and TV. Guests can take advantage of the excellent dining facilities and common room bar, where they may relax and network with others on the programme.


Speakers and talks PDF document.

Fees include refreshments, three-course lunch and post-conference drinks.

Fee options

Programme Fee
Early booking fee until 18 April: £245.00
Standard booking fee: £345.00

Apply for this course

If you would like to discuss your application or any part of the application process before applying, please contact:
Conference Administrator
Tel: +44 (0)1865 286958
Email: telecoms@conted.ox.ac.uk

Sponsorship Opportunities

We have a number of sponsorship packages available starting at just £500. Email us and we'll send you an information pack.

You can apply for this course in the following ways:

Apply online
enrol onlineto secure your place on this course now
Apply by post, email or fax
PDF Application Form PDF document.

Terms and Conditions (important: please read before applying) .
Guidance Notes (important: please read before applying) PDF document.
Venue & Travel Information (important: please read before applying) PDF document.

Programmes including this module

This module can be studied as part of these programmes: