Design Thinking Introductory Tutorial (Online)


What is 'Design Thinking'?

Design Thinking is an innovation method that enables the creation of new products and services – both for existing businesses and for start-ups.

Design Thinking is a practical, knowledge and skills-based methodological approach to problem solving.

It’s concerned with developing a deep understanding of human needs, wants and desires through observation.

A collection of methods and tools for inventive problem solving, Design Thinking employs an adaptive approach to solution development – it is Agile. Solutions are discovered ‘experimentally’ by developing rapid prototypes and then improved through fast iteration.

Companies and individuals have used Design Thinking to generate commercial products and services with huge commercial and social value.

Programme details


This 90-minute introduction to what Design Thinking is will explain how it can be used to drive innovation, and help you get started on your journey towards creating new products and services.

At the end of the session, you will be able to decide if Design Thinking is a good fit for your existing business, or start-up project. You will also be introduced to some of the language used by practitioners.

The tutorial is both a ‘taster session’ for our full Design Thinking course and a useful ‘starter pack’ for people new to the ideas and method of Design Thinking.

During the session we will discuss:

  • Design Thinking success stories
  • Design Thinking and the Four-Thoughts Framework(tm)
  • A view of different frameworks for Design Thinking
  • An end-to-end Design Thinking process
  • Mindsets for Design Thinking
  • Linking process to tools and methods
  • Where next for your Design Thinking journey?

Time will be available for questions during and at the end of the tutorial.

You will benefit from this tutorial if:

  • You are looking for a way to boost innovation and creativity in your organisation
  • You want to develop new products and services for an existing business
  • You want to get involved in start-ups and need a route into your first ‘killer product’
  • You are involved in a charity or social enterprise and are searching for creative methods to boost the impact of your organisation
  • You have heard the term ‘Design Thinking’ and want to discover a bit more about what it is and if it is a good fit for your business


This focused 90-minute tutorial will be delivered live from Oxford via MS Teams**.

There will be 20 minutes reserved at the end of the tutorial for a Q&A session, where you can ask questions and discuss the content in further detail with the course tutor.

**No special software is needed to attend.

The tutorial will take place 12 noon (UK time). 
A world clock, and time zone converter can be found here:

Tutorial Fees

The fee for this tutorial will be £25.

This £25 fee will be refunded in total for those who go on to complete the full Design Thinking Practitioner (Online) course.

Places are subject to availability, with classes limited to 20 people. 


Participants who attend the full course will receive a University of Oxford certificate of attendance.

The certificate will show your name, the course title and the dates of the course you attended.


Description Costs
Tutorial fee £25.00


Register immediately online 

Click the “book now” button on this webpage. Payment by credit or debit card is required.

All courses are VAT exempt.

Please note that places are subject to availability, with classes limited to 20 people. 


Dr Rob Collins

Dr Rob Collins

Visiting Fellow

Department of Computer Science, University of Oxford

Dr Rob Collins is a visiting fellow of Kellogg College Oxford and regularly teaches courses at the University – both through Continuing Professional Development and through the Computing Laboratory.

As well as his academic teaching work Dr Collins regularly provides consultancy to industry in the area of Business Process Excellence and Systems Engineering.  He gained his Black Belt Certification in Lean Six Sigma from Lockheed Martin – the world's largest Systems Engineering company and a world-leader in advanced technology.

As well as his undergraduate degree in Physics and Computing, Dr Collins holds a PhD completed within a Psychology Department. Dr Collins’ PhD focussed on training, psychology and processes for introducing complex technology into learning environments. Dr Collins’ completed an MBA in 2012 at Henley Business School. He thus has a strategic business view as well as deep understanding and practical experience of hands-on process improvement in technology and service.


If you would like to discuss your application or any part of the application process before applying, please click Contact Us at the top of this page.

IT requirements

This course is delivered online using MS Teams.

To participate you must be familiar with using a computer for purposes such as sending email and searching the Internet. You will also need regular access to the Internet and a computer meeting our recommended minimum computer specification.
It is advised to use headphones with working speakers and microphone.