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Mobile as 7th of the Mass Media

Key facts

TypesProfessional Development
Short Courses
AddressRewley House
OX1 2JA map
Subject area(s)Electronic Engineering
Telecommunications Engineering
FeesFrom £835.00
Application statusDates to be confirmed - Accepting applications
Course codeO13C742H6Y
Course contactIf you have any questions about this course, please email telecoms@conted.ox.ac.uk.


Cellphone, Cameraphone, iPhone and Smartphone

Mobile is emerging as the 7th mass media channel, whilst legacy mass media witnesses a decline. This course presents a journey through some of the most advanced content and media services deployed on mobile phones, in the most advanced mobile telecoms countries such as Japan, South Korea, Hong Kong and Finland.

Intending to build on the content of Tomi T Ahonen’s sixth book ‘Mobile as 7th of the Mass Media’, the course provides a unique opportunity to explore the taxonomy of the seven mass media, with an emphasis on what lessons can be learned when newer media are introduced.

Tomi T Ahonen, Course Tutor, named Forbes No 1 Power Influencer in Mobile! Read it here.

Please send me details about future Mobile as 7th of the Mass Media courses.


The course will begin by examining the overall industry and the consumers of mobile content, before moving on to explain how to build compelling content to mobile, and exploding the myths of the limitations of supposedly too small keypads and tiny screens. The most promising early media content types: music, gaming, TV, internet, advertising and social networking will also be discussed.

Tomi T Ahonen speaks to CNN - watch the video here

Programme details

The Environment of Mobile
  • Mobile industry ecosystem
  • Digital convergence and mobile, 5 industries
  • Customer of Mobile - Gen C
The 7 Media
  • Legacy mass media Print, Recordings, Cinema, Radio, TV
  • Internet as first interactive media
  • Communities of Purpose and Long tail
Mobile as 7th of the Mass Media
  • Inherently threatening
  • Interactive
  • Seven Unique benefits of Mobile
Clash of the Media
  • Print, Recordings, Cinema vs Mobile
  • Radio vs Mobile
  • TV vs Mobile
  • Internet vs Mobile
Mobile Services and Applications
  • Evolution of handset - 8 C's
  • The Six M's service creation theory
  • Widgets
Community and Mobile
  • Group forming theory
  • Mobile social networks
Marketing and Advertising
  • Social Advertising Intelligence
  • And mobile advertising
Making it Magical
  • Beyond the obvious with some case examples
  • Shazam, AQA, Blyk, Tohato, Flirtomatic, Cameraphone Dictionary
  • Summaries, conclusions, Q and A

All delegates will receive a copy of the latest edition of Tomi T. Ahonen's book "Mobile as 7th of the Mass Media."

First day registration from 8.30am when course materials will be distributed.

Refreshments from 8.30am on the first day plus two 30 minute breaks during the day and a one-hour lunch break.

The course will begin at 9.00am and end at approximately 5.00pm on each day.



Mr Tomi Ahonen

Role: Speaker

Author, Consultant and Motivational Speaker

Mr Tomi T Ahonen is the most published author in the mobile industry who released his...more

David Cushman

Role: Speaker

Director of Social Media,
Brando Digital

David Cushman is a world-class thought leader and strategist in social media, the...more

Alan Moore

Role: Speaker

Executive director of E3G, Media Solutions for Global Social Networks, a board director of the Social Marketing Intelligence Company...more


Sample Certificate

Participants who satisfy the course requirements will receive a Certificate of Attendance. The sample is an illustration only.

Level and demands

Anyone in the current legacy media space who wants to understand new media, thus digital media executives in television, print, radio, cinema, recordings industries and advertising; all in the internet businesses who are interested in the future of the web; and those within mobile who work with media and convergence. No prior knowledge of mobile telecoms or media is necessary.


Rewley House Accommodation

Accommodation is available at the Rewley House Residential Centre, within the Department for Continuing Education, in central Oxford. The comfortable, en-suite, study-bedrooms are rated 3-star, and come with free high-speed internet access and TV. Guests can take advantage of the excellent dining facilities and common room bar, where they may relax and network with others on the programme.


Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.

All courses are VAT exempt.

Fee options

Programme Fee
Standard Course Fee: £835.00

Apply for this course

If you would like to discuss your application or any part of the application process before applying, please contact:
Rebecca Robins, Course Administrator
Tel: +44 (0)1865 286958
Email: telecoms@conted.ox.ac.uk

Download an application form
Application Form PDF document.

Terms & Conditions (important: please read before applying) PDF document.
Guidance Notes (important: please read before applying) PDF document.
Venue and Travel Information (important: please read before applying) PDF document.

Programmes including this module

This module can be studied as part of these programmes:

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