Improving Your Blog
Overview
A practical, hands-on course for those who already have a blog and want to move onto the next stage - to improve its design and other features, and get it seen and read by a wider audience.
It doesn't matter what your blog is about. (However, note that technical advice will be for blogs written in Wordpress.)
To get the day started we provide personal feedback on your blog - with ideas for improving your design, navigation and writing style/format.
Then we introduce you to the wider possibilities of blogging - how to promote your blog; how to encourage and measure reader interest; how to earn some money from it; and how to deal with bloggers' block and other challenges.
Please note: 'Improving your blog' can be taken EITHER as a follow-on to the beginners' level course Get Blogging on 19 January 2019, OR as a stand-alone, higher-level course.
Comments from past participants
"A great course and perfect follow up to the initial blogging course"
"Excellent course full of useful ideas from lecturer and other students. I would recommend."
Programme details
9.45am Registration
10.00am Feedback on your blog
Feedback on delegates' blogs, itemising the good, less good, and what to improve
11.00 am Coffee/tea
11.20am Improving your blog's content
What makes a blog engaging in terms of writing style, use of pictures etc.?
Identification and then putting into place best practice
1.00pm Lunch
2.00pm Promoting your blog to wider audiences
Blogging with Google in mind
Where and how to promote your blog
Evaluating your blog and measuring reader interest
3.15pm Tea/coffee
3.45pm Wider opportunities from blogging / Q&A
Making money from blogging, and getting media interest
Furthering your aims
5.00pm Course disperses
Fees
Tuition (includes tea/coffee): £88.50
Baguette lunch: £4.90
Tutors
Mr Robert Bullard
Tutor
Robert Bullard is an Oxford based writer, editor and trainer in writing skills (perfecttext.org). He has been helping businesses and individuals with their writing since 2003, drawing on his previous experience as a feature writer for national broadsheet newspapers and websites, including the Guardian and The Daily Telegraph. He gives several training courses for the Department of Continuing Education.
Dr Cezar Ionescu
Director of Studies
Dr Cezar Ionescu is Associate Professor of Data Science with the Oxford University Department for Continuing Education. His main interests include functional programming, correctness of scientific computing and machine learning algorithms, and the role of computing science in education.
Application
Please use the 'Book' or 'Apply' button on this page. Alternatively, please contact us to obtain an application form.
Terms and conditions
Terms and conditions for applicants and students on this course
Sources of funding
Information on financial support