Improving Your Blog

Course summary

Improving Your Blog


A practical, hands-on course for those who already have a blog and want to move onto the next stage  to improve its design and other features, and get it seen and read by a wider audience.

It doesn't matter what your blog is about. (However, note that technical advice will be for blogs written in Wordpress.)

To get the day started we provide personal feedback on your blog  with ideas for improving your design, navigation and writing style/format.

Then we introduce you to the wider possibilities of blogging  how to promote your blog; how to encourage and measure reader interest; how to earn some money from it; and how to deal with bloggers' block and other challenges.

Please note: 'Improving your blog' can be taken EITHER as a follow-on to the beginners' level course Get Blogging on 21 January 2017, OR as a stand-alone, higher-level course.

Comments from past participants

"A great course and perfect follow up to the initial blogging course"

"Excellent course full of useful ideas from lecturer and other students. I would recommend."

Programme details

9.45am Registration

10.00am Feedback on your blog
           Feedback on delegates' blogs, itemising the good, less good, and what to improve

11.00 am Coffee/tea

11.20am Improving your blog's content
              What makes a blog engaging  in terms of writing style, use of pictures etc.?
              Identification and then putting into place best practice

1.00pm Lunch

2.00pm Promoting your blog to wider audiences
              Blogging with Google in mind
              Where and how to promote your blog
              Evaluating your blog and measuring reader interest

3.15pm  Tea/coffee

3.45pm Wider opportunities from blogging / Q&A
             Making money from blogging, and getting media interest
             Furthering your aims

5.00pm Course disperses


Accommodation is often available in Rewley House for those who wish to stay on the night before a course. Please contact our Residential Centre on 01865 270362 for details of availability and prices.


Tuition fee: £88.00
Baguette lunch: £4.70
Full Lunch: £13.50


If you are in receipt of a state benefit you may be eligible for a reduction of 50% of tuition fees.

If you do not qualify for the concessionary fee but are experiencing financial hardship, you may still be eligible for financial assistance.

Concessionary fees for short courses


Mr Robert Bullard


Robert Bullard is an Oxford based writer, editor and trainer in writing skills ( He has been helping businesses and individuals with their writing since 2003, drawing on his previous experience as a feature writer for national broadsheet newspapers and websites, including the Guardian and The Daily Telegraph. He gives several training courses for the Department of Continuing Education.

Cezar Ionescu

Director of Studies

Associate Professor of Data Science, Department for Continuing Education, University of Oxford

Dr Cezar Ionescu is Associate Professor of Data Science at the Department for Continuing Education and Director of Studies in Computing and Mathematics.

His research interests include functional programming, dependently-typed programming, scientific computing, computing in schools, algorithmic thinking, synthetic populations.


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