10.00am Focussing on your audience
Planning before starting to write. Profiling your readers/audience –understanding their background, perspective and possible reservations.
11.40am Presenting arguments and ideas
Writing techniques and vocabulary that can persuade readers. Tips for writing letters, applications and reports.
2.00pm The power of advertising
We look at how advertisements and sales literature use headings and emotions to influence. We will evaluate some of these techniques.
3.45pm Practice your persuasive writing skills
A chance to practice the techniques from the day, and (if you want to) test your writing's persuasiveness on other delegates.
5.00pm Course disperses