Quick Wins for Your Website

Overview

Websites are an essential marketing tool for any business or organisation, a place where clients and partners check us out, and make decisions as to whether or not to contact us or buy from us. So, how is your website performing on Google, against your competitors, and would it benefit from a review, overhaul, or update? 

The course will give you some 'quick wins' that will improve your website – with implications for e-newsletters as well. In the morning we will revisit the essentials of writing web copy, and use explained examples and exercises to help sharpen your web writing skills. There will also be an introduction to how Google works, and quick ways to improve your website's ranking on search engines.

In the afternoon, after examining some lessons from award winning websites, we give you the chance to implement some of the lessons of today, working on your own website. If you want, you can also get feedback on your website. Finally, we will give you some best practice tips for ensuring website accessibility, standardising the work of multiple authors, and reviewing your text before publication.

Programme details

9.00am: Registration

9.15am: How web readers differ – The essentials of web writing

We start with some reminders about how people read online, and the implications for web writing. Then, an explanation of four essential web writing principles – connecting with readers, writing for scannability, plus the importance of structure and easy navigation.

10.30am: Coffee/tea

10.45am: Practice writing web copy – Learn how to improve your Google ranking

A series of exercises to improve your web writing skills, followed by an examination of the lessons from good and bad web pages. An introduction to Search Engine Optimisation, its potential and limitations, plus Google Adwords and Analytics.

12.15pm: Lunch

1.00pm: Work on your own website

A demonstration of some award-winning websites, followed by practical time to make improvements and get feedback on your own website.

2.45pm: Coffee/tea

3.00pm: E-newsletters – Website Accessibility – Style guidelines 

How to write e-newsletters that get opened and read. Sharing good practice for website accessibility, writing styles, and how to edit and proofread effectively.

Final Q&A

4.00pm: Course disperses

 

Fees

Description Costs
Tuition Fee (includes Tea/Coffee) £100.00
Baguette £5.50

Funding

If you are in receipt of a UK state benefit you may be eligible for a reduction of 50% of tuition fees.

If you do not qualify for the concessionary fee but are experiencing financial hardship, you may still be eligible for financial assistance.

Concessionary fees for short courses

Tutor

Mr Robert Bullard

Tutor

Robert Bullard is an Oxford based writer, editor and trainer in writing skills (perfecttext.org). He has been helping businesses and individuals with their writing since 2003, drawing on his previous experience as a feature writer for national broadsheet newspapers and websites.

Application

Please use the 'Book' or 'Apply' button on this page. Alternatively, please contact us to obtain an application form.

Accommodation

Accommodation is not included in the price, but if you wish to stay with us the night before the course, then plesae contact our Residential Centre.

Accommodation in Rewley House - all bedrooms are modern, comfortably furnished and each room has tea and coffee making facilities, Freeview television, and Free WiFi and private bath or shower rooms.  Please contact our Residential Centre on +44 (0) 1865 270362 or email 

res-ctr@conted.ox.ac.uk for details of availability and discounted prices.