Quick Wins to Improve Your Website

Course summary

Quick Wins to Improve Your Website



Overview

Websites are an essential marketing tool for any business or organisation, a place where clients and partners check us out, and make decisions as to whether or not to contact us or buy from us.

So, how is your website performing on Google, against your competitors, and would it benefit from a review, overhaul, or update? 

The course will give you some 'quick wins' that will improve your website – with implications for e-newsletters as well.

In the morning we will revisit the essentials of writing web copy, and use explained examples and exercises to help sharpen your web writing skills. There will also be an introduction to how Google works, and quick ways to improve your website's ranking on search engines.

In the afternoon, after examining some lessons from award-winning websites, we give you the chance to implement some of the lessons of today, working on your own website.

If you want, you can also get feedback on your website.

Finally, we will give you some best practice tips for ensuring website accessibility, standardising the work of multiple authors, and reviewing your text before publication.

 

Programme details

9.45am Registration

10.00am How web readers differ: The essentials of web writing

11.00 am Coffee/tea

11.20am Practice writing web copy 

              Learn how to improve your Google ranking

1.00pm Lunch

2.00pm Work on your own website 

3.15pm Tea/coffee

3.45pm E-newsletters

             Website Accessibility

             Style guidelines

             Final Q&A

5.00pm Course disperses

Recommended reading

Bullard, R. Business Writing Tips – For Easy and Effective Results (Perfect Text, 2015).  [This is by the course tutor]

Godin, S. The Big Red Fez (Simon & Schuster, 2002)

Krug, S. Don't Make me Think (New Riders Publishing, 2006)

Accommodation

Accommodation is often available in Rewley House for those who wish to stay on the night before a course. Please contact our Residential Centre on 01865 270362 for details of availability and prices.

Fees

Tuition fee: £88.00
Baguette lunch: £4.70

Funding

If you are in receipt of a state benefit you may be eligible for a reduction of 50% of tuition fees.

If you do not qualify for the concessionary fee but are experiencing financial hardship, you may still be eligible for financial assistance.

Concessionary fees for short courses

Tutors

Mr Robert Bullard

Course Tutor

Robert Bullard is an Oxford based writer, editor and trainer in writing skills (perfecttext.org). He has been helping businesses and individuals with their writing since 2003, drawing on his previous experience as a feature writer for national broadsheet newspapers and websites, including the Guardian and The Daily Telegraph. He gives several training courses for the Department of Continuing Education.

Cezar Ionescu

Director of Studies

Associate Professor of Data Science, Department for Continuing Education, University of Oxford

Dr Cezar Ionescu is Associate Professor of Data Science at the Department for Continuing Education and Director of Studies in Computing and Mathematics.

His research interests include functional programming, dependently-typed programming, scientific computing, computing in schools, algorithmic thinking, synthetic populations.

Application

Please use the 'Book' or 'Apply' button on this page. Alternatively, please complete an application form.