Art Nouveau: Entrepreneurs and the retail environment
4.5 Georges Fouquet jewellery shop by Mucha, 1900
As part of his work for the Parisian jeweller, Georges Fouquet, Mucha designed an extravagant interior for his new shop on the prestigious Rue Royale. This design was an extension of the jewellery Mucha had designed for Fouquet and his patron Sarah Bernhardt. The whole interior was fantastical, luxurious and extravagant. Every detail of the interior contributes to the overall scheme.
Alphonse Mucha, Design for the boutique of jeweller George Fouquet, c.1899
PWB Images / Alamy
George Fouquet’s shop, designed by Alphonse Mucha
PWB Images / Alamy
George Fouquet’s shop, designed by Alphonse Mucha
Lana Rastro / Alamy
Group activity: Alphonse Mucha
Explore the images on this page and the details and drawings available on the sites below:
Georges Fouquet’s jewellery shop by Mucha is reconstructed in the Carnavalet Museum and you can see photos on the untapped new york website and on the Mucha Foundation website.
The Mucha Foundation website features information about the shop including sketches and designs by Mucha.
Thinking points:
- Is this an archetypal Art Nouveau interior?
- What details do you notice and how do they relate to the overall interior?
- How does this interior relate to its function as a jewellery shop?
Contribute your thoughts to The retail environment forum.