Commercialising Digital Innovations


Digital innovations include a wide spectrum of products and services born out of software, apps, data, AI, online platforms, and more.

This one-day course covers the priority issues to allow you to commercialise and create value from digital innovations. Using a mixture of lectures, exercises, and a case-study based approach, the course explores topics such as:

  • What is a commercialisation strategy, and what frameworks exist to guide you?
  • What are some of the key challenges when commercialising digital innovations?
  • What are common revenue streams for digital innovations and how to create shareholder value?
  • How to test your market: Stakeholder Engagement and Minimum Viable Products
  • What are the key intellectual property (IP) considerations for digital innovations (including: Open source, data rights, and contracts to protect your copyright.)

Throughout the day we will include exercises and discussions based on scenarios and case studies, including examples of successful (and not successful) commercialisation.

Programme details

The course combines Oxentia’s expertise in commercialisation and start-ups, with industry best practice.

This course was developed in conjunction with Oxentia, Oxford’s Global Innovation Consultancy, and utilises Oxentia's experience of helping clients commercialise technology and IP in over fifty countries around the world.

The course covers the following topics:

  • Gain an appreciation of commercialisation strategies for digital products and services and understand how to assess these when considering deployment in your own contexts.
  • Understand through shared experiences and case studies some common challenges and possible solutions that face those who seek to commercialise digital innovations.
  • Build awareness of how money is made and what is actually being sold in various digital products and services.
  • Appreciate approaches to exploring market testing strategies in digital contexts.
  • Recognise the value and implications of IP in digital enterprises.

Digital Certification

To complete the course, you will be required to attend and participate in all of the live sessions on the course in order to be considered for a certificate. Participants who complete the course will receive a link to download a University of Oxford digital certificate. Information on how to access this digital certificate will be emailed to you after the end of the course.

The certificate will show your name, the course title and the dates of the course you attended. You will also be able to download your certificate or share it on social media if you choose to do so.


Description Costs
Standard course fee £495.00


Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.

All courses are VAT exempt.

Register immediately online 

Click the “book now” button on this webpage. Payment by credit or debit card is required.

Request an invoice

Please contact the course administrator by email. Please do not send card details via email.


Oxentia Ltd

Oxford’s Global Innovation Consultancy

The Oxentia Team

Oxentia is the global innovation management and technology commercialisation consultancy that started its life as an operating division within the world-leading technology transfer company of the University of Oxford, Oxford University Innovation. 

Oxentia is a key component of Oxford’s thriving innovation ecosystem.

Since 2004, Oxentia has delivered innovation services to a worldwide customer base of public and private sector clients in over 80 countries. 


If you would like to discuss your application or any part of the application process before applying, please click Contact Us at the top of this page.


Although not included in the course fee, accommodation may be available at our on-site Rewley House Residential Centre. All bedrooms are en suite and decorated to a high standard, and come with tea- and coffee-making facilities, free Wi-Fi access and Freeview TV. Guests can take advantage of the excellent dining facilities and common room bar, where they may relax and network with others on the programme.

To check prices, availability and to book rooms please visit the Rewley House Residential Centre website.