Jesus Serrano Castro

Jesus is an accomplished digital industry professional with 25 years of experience, including the last 16 years at Microsoft.

He specialises in digital transformation, innovation, artificial intelligence, human-computer interaction, and user experience, while also maintaining a strong technical background as a software engineer.

He is a leader in emerging forms of interaction such as extended reality, voice, and biometric interfaces.

In 2014, he was the inventor of one of Microsoft's protected patents for a virtual experience applied to public events, long before the term "metaverse" became popular.

Throughout his career, Jesus has been involved in a wide range of industries, including retail (Zara, IKEA), banking (Santander), insurance (Reale), media (Sony Pictures, 20th Century Fox), and telecommunications (Ooredoo).

He has also led the Sports and Entertainment Innovation team, managing 180 sports organisations in 35 countries and 23 sports (Real Madrid, Real Sociedad, Laliga, FIFA, FIVB, IAAF, Toyota WRC, WWE, Russia World Cup 2018, Qatar World Cup 2022 etc).

He has led the development of several successful consumer apps for iOS, Android, Windows and HoloLens, which have received millions of downloads.

He is a top Microsoft speaker, having delivered over 100 sessions and keynotes at global events, achieving the Microsoft Speaker Grand Slam (speaking at the five largest Microsoft global events). He is also an Associate Professor in various Master's programmes and a frequent collaborator with business schools, universities and bootcamps.

Jesus' favourite quote is "Do not follow where the path may lead. Go instead where there is no path and leave a trail" - Ralph Waldo Emerson.