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Larry Campbell

Larry CampbellLarry Campbell is Senior Advisor to the CEO of The Saudi British Bank (SABB). In this capacity Larry works closely with the bank’s senior leadership team on a number of strategic initiatives, ranging across topics including digital, strategy, communications, data and knowledge management, and environmental, social and governance (ESG) change. 
Prior to joining SABB, Mr Campbell was a Partner at KPMG China, where he specialised in financial services strategy and business development, in particular focused on wealth management and private banking. He was deeply involved in driving innovation, digital advancement and the financial technology (FinTech) agendas and advised KPMG's biggest banking sector clients on these topics. 
Mr Campbell has 37 years of senior management experience spanning the financial services, technology and media sectors. Before joining KPMG in 2016, Mr Campbell was Group Chief Knowledge Officer with HSBC. During his 15-year career with HSBC, he led knowledge management globally, served on the bank’s Global Communications Executive Committee, and worked closely with the leadership of the bank’s global businesses and functions. In the early 2000s, he was responsible for the initial development and launch of HSBCnet, the bank's global transaction banking platform. 
Mr Campbell has a Master’s Degree in Strategic Knowledge Management from Middlesex University. He is an Associate Tutor with the Department for Continuing Education at the University of Oxford, and a TED speaker. 
Mr Campbell began his career as a journalist in the mid 1980s in Sri Lanka. He moved to Hong Kong in 1987 and specialised in technology journalism, founding the Technology Post section of the South China Morning Post in 1990. He became an independent publisher and entrepreneur in the 1990s, setting up a number of successful digital ventures. In 2001, Mr Campbell joined what became HSBC's Global Banking and Markets business. 
He is a regular publisher of thought leadership on topics ranging from wealth management, digital, knowledge management, ESG, and change management.