Branding and Marketing



Overview

This intensive one-day course focuses on initiating an optimal outlook and professional skillset to:

  1. create, maintain and grow a brand
  2. put your product or service in its best light
  3. identify, access and augment your optimal customer base.

Throughout the course you will be taken though some of the issues and challenges of maintaining a brand, such as:

  • brand planning
  • brand value
  • branding in the context of competitive advantage
  • the evolution of brand strategies over time
  • brand management
  • measuring performance in branding activity. 

These will be considered in the marketing contexts of defining and describing your offering, identifying your compelling value proposition, and penetrating your addressable market.

The different approaches to marketing – both traditional and digital, as well as omnichannel approaches - will be covered, along with the metrics to recognise, evidence and continuously improve marketing activities.

Programme details

The aim of this course is to provide insight into the many issues facing those seeking to operate effectively in branding and marketing.

The limited time available to cover the diverse range of topics will mean that some issues will be merely touched upon or otherwise treated only briefly, providing you with the vocabulary to continue your studies in areas of interest after the end of the course.

Brand Identity

  • Understanding brand identity and its critical role in facilitating business growth
  • Brand values and how they affect written, spoken and visual communication
  • Brand voice: what it is and how it acts as a vital differentiator
  • Resources and their implications for brand identity
  • Building a brand based on the above considerations

Customers

  • Segmentation, targeting, positioning
  • Customer personas
  • Market research
  • Customer insights

Content Marketing

  • Content marketing interplay
  • Content and channels
  • Skills and resources
  • How to create content
  • Frequency
  • Measurements and dashboards

Measuring Results to Enhance Business Success

  • Defining the right metrics for you
  • Traditional marketing campaign metrics
  • Website measurement tools
  • Social media measurements
  • Harnessing your metrics for better branding and marketing

This course can be taken separately or as part of a weekly discount fee package (9 - 14 June).

Attending Your Course 

Further details will be emailed to you two weeks ahead of your course, this will include registration information and an overview of the course timetable.

Please get in touch if you have not received this information within five working days of the course start date. 

In the meantime, you may wish to plan your travel: Travel information

Digital Certification

In order to be eligible for a certificate of attendance, you will need to attend the whole course. Participants who meet this criterion will be emailed after the end of the course with a link, and instructions on how to access their University of Oxford digital certificate. 

The certificate will show your name, the course title and the dates of the course you attended. You will be able to download your certificate, as well as share it on social media if you choose to do so.

 

Fees

Description Costs
Standard course fee £595.00

Payment

Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.

All courses are VAT exempt.

Register immediately online 

Click the 'Book now' button on this webpage. Payment by credit or debit card is required.

Request an invoice

If you require an invoice for your company or personal records, please contact us. The Course Administrator will then email you an invoice. Payment is accepted online by credit/debit card, or by bank transfer.

Tutor

Oxentia Ltd

Oxford’s Global Innovation Consultancy

The Oxentia Team

Oxentia is the global innovation management and technology commercialisation consultancy that started its life as an operating division within the world-leading technology transfer company of the University of Oxford, Oxford University Innovation. 

Oxentia is a key component of Oxford’s thriving innovation ecosystem.

Since 2004, Oxentia has delivered innovation services to a worldwide customer base of public and private sector clients in over 80 countries. 

Application

If you would like to discuss your application or any part of the application process before applying, please click 'Ask a Question' at the top of this page.

Accommodation

Although not included in the course fee, accommodation may be available at our on-site Rewley House Residential Centre. All bedrooms are en suite and decorated to a high standard, and come with tea- and coffee-making facilities, free Wi-Fi access and Freeview TV. Guests can take advantage of the excellent dining facilities and common room bar, where they may relax and network with others on the programme.

To check prices, availability and to book rooms please visit the Rewley House Residential Centre website. 

Enrolled students are entitled to discounted accommodation rates for the purpose of study, at Rewley House, and can contact the administration team for the promotional code to use for making online accommodation bookings via the website.

Terms & conditions for applicants and students

Information on financial support