This intensive one-day course focuses on initiating an optimal outlook and professional skillset to:
- create, maintain, and grow a brand
- put your product or service in its best light
- identify, access, and augment your optimal customer base
The course will address issues including brand planning, brand value, branding in the context of competitive advantage, the evolution of brand strategies over time, brand management, and measuring performance in branding activity.
These business-critical branding activities will be considered in the marketing contexts of defining and describing your offering, identifying your compelling value proposition, and penetrating your addressable market.
Traditional, digital, and omnichannel approaches to marketing will be covered and, naturally, metrics to recognise, evidence, and continuously improve marketing activities will be explored.
Please note that the coverage on this one-day course is intentionally broad. The limited time available to cover the diverse range of topics will mean that many issues will be merely touched upon or otherwise treated only briefly. The goal is to provide at least some insight into the many issues facing those seeking to operate effectively in branding and marketing.