Commercialising Digital Innovations

Overview

Digital innovations include a wide spectrum of products and services born out of software, apps, data, AI, online platforms, and more.

This one-day course covers the priority issues to allow you to commercialise and create value from digital innovations. Using a mixture of lectures, exercises, and a case-study based approach, the course explores topics such as:

  • What is a commercialisation strategy, and what frameworks exist to guide you?
  • What are some of the key challenges when commercialising digital innovations?
  • What are common revenue streams for digital innovations and how to create shareholder value?
  • How to test your market: Stakeholder Engagement and Minimum Viable Products
  • What are the key intellectual property (IP) considerations for digital innovations (including: Open source, data rights, and contracts to protect your copyright.)

Throughout the day we will include exercises and discussions based on scenarios and case studies, including examples of successful (and not successful) commercialisation.

This course can be taken separately or as part of a weekly discount fee package.

Details of the discount registration for Week 1

Details of the discount registration for Week 2

Details of the discount registration for Week 3

Programme details

The course combines Oxentia’s expertise in commercialisation and start-ups, with industry best practice.

This course was developed in conjunction with Oxentia, Oxford’s Global Innovation Consultancy, and utilises Oxentia's experience of helping clients commercialise technology and IP in over fifty countries around the world.

The course covers the following topics:

  • Gain an appreciation of commercialisation strategies for digital products and services and understand how to assess these when considering deployment in your own contexts.
  • Understand through shared experiences and case studies some common challenges and possible solutions that face those who seek to commercialise digital innovations.
  • Build awareness of how money is made and what is actually being sold in various digital products and services.
  • Appreciate approaches to exploring market testing strategies in digital contexts.
  • Recognise the value and implications of IP in digital enterprises.

Certification

Participants who attend the full course will receive a University of Oxford certificate of attendance. This will be presented to you prior to the end of the course wherever possible.

The certificate will show your name, the course title and the dates of the course you attended.

Fees

Description Costs
Standard course fee £495.00

Payment

Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.

All courses are VAT exempt.

Register immediately online 

Click the “book now” button on this webpage. Payment by credit or debit card is required.

Request an invoice

If you require an invoice for your company or personal records, please complete an online application form. The Course Administrator will then email you an invoice. Payment is accepted online by credit/debit card, or by bank transfer. Please do not send card or bank details by email.​

Tutor

Oxentia Ltd

Oxford’s Global Innovation Consultancy

The Oxentia Team

Oxentia is the global innovation management and technology commercialisation consultancy that started its life as an operating division within the world-leading technology transfer company of the University of Oxford, Oxford University Innovation. 

Oxentia is a key component of Oxford’s thriving innovation ecosystem.

Since 2004, Oxentia has delivered innovation services to a worldwide customer base of public and private sector clients in over 80 countries. 

Application

If you would like to discuss your application or any part of the application process before applying, please click Contact Us at the top of this page.

Accommodation

Although not included in the course fee, accommodation may be available at our on-site Rewley House Residential Centre. All bedrooms are en suite and decorated to a high standard, and come with tea- and coffee-making facilities, free Wi-Fi access and Freeview TV. Guests can take advantage of the excellent dining facilities and common room bar, where they may relax and network with others on the programme.

To check prices, availability and to book rooms please visit the Rewley House Residential Centre website.