Commercialising Digital Innovations (online)


Digital innovations include a wide spectrum of products and services born out of software, apps, data, AI, online platforms, and more.

This online course covers the priority issues to allow you to commercialise and create value from digital innovations. Using a mixture of lectures, exercises, and a case-study based approach, the course explores topics such as:

  • What is a commercialisation strategy, and what frameworks exist to guide you?
  • What are some of the key challenges when commercialising digital innovations?
  • What are common revenue streams for digital innovations and how to create shareholder value?
  • How to test your market: Stakeholder Engagement and Minimum Viable Products
  • What are the key intellectual property (IP) considerations for digital innovations (including: Open source, data rights, and contracts to protect your copyright.)

Throughout the course we will include exercises and discussions based on scenarios and case studies, including examples of successful (and not successful) commercialisation.

Programme details

The course combines Oxentia’s expertise in commercialisation and start-ups, with industry best practice.

This course was developed in conjunction with Oxentia, Oxford’s Global Innovation Consultancy, and utilises Oxentia's experience of helping clients commercialise technology and IP in over fifty countries around the world.

The course covers the following topics:

  • Gain an appreciation of commercialisation strategies for digital products and services and understand how to assess these when considering deployment in your own contexts.
  • Understand through shared experiences and case studies some common challenges and possible solutions that face those who seek to commercialise digital innovations.
  • Build awareness of how money is made and what is actually being sold in various digital products and services.
  • Appreciate approaches to exploring market testing strategies in digital contexts.
  • Recognise the value and implications of IP in digital enterprises.

Dates, Times and Delivery

The Commercialising Digital Innovations (online) course will run over two weeks, with live online sessions delivered at 11:30 - 13:00 (UK time).

Each session will be 90 minutes.

A world clock, and time zone converter can be found here:

This is a ‘virtual classroom’ course. To replicate the experience of a classroom, the sessions are ‘live’ and are not recorded.

No attendance at Oxford is required and you do not need to purchase any software.

Accessing Your Online Course 

Details about accessing the private MS Teams course site will be emailed to you during the week prior to the course commencing.  

Please get in touch if you have not received this information within three working days of the course start date. 


Participants who attend the full course will receive a University of Oxford electronic certificate of attendance. 

The certificate will show your name, the course title and the dates of the course you attended.

You will be required to attend all of the live sessions on the course in order to be considered for an attendance certificate.


Description Costs
Standard course fee £425.00


Fees include electronic copies of course materials.

All courses are VAT exempt.

Register immediately online 

Click the “book now” button on this webpage. Payment by credit or debit card is required.


Oxentia Ltd

Oxford’s Global Innovation Consultancy

The Oxentia Team

Oxentia is the global innovation management and technology commercialisation consultancy that started its life as an operating division within the world-leading technology transfer company of the University of Oxford, Oxford University Innovation. 

Oxentia is a key component of Oxford’s thriving innovation ecosystem.

Since 2004, Oxentia has delivered innovation services to a worldwide customer base of public and private sector clients in over 80 countries. 


If you would like to discuss your application or any part of the application process before applying, please click Contact Us at the top of this page.

IT requirements

This course is delivered online using Microsoft Teams. You will be required to follow and implement the instructions we send you to fully access Microsoft Teams on the University of Oxford's secure IT network.

To participate you must be familiar with using a computer for purposes such as sending email and searching the Internet. You will also need regular access to the Internet and a computer meeting our recommended minimum computer specification.
It is advised to use headphones with working speakers and microphone.