Managing Innovative Technology

Course summary

Managing Innovative Technology


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This Managing Innovative Technology course is aimed at those in translation or innovation roles in technology and research orientated organisations.

Learn how organisations most effectively find, evaluate and process innovative technologies to realise their commercial value.

Discover the systems and context behind open innovation, licensing, accessing markets and patent/ IP strategy.

This course was developed in conjunction with Oxentia Ltd, a global technology transfer and innovation management consultancy, established in 2004 as the innovation consulting division within Oxford University Innovation.  Oxentia Ltd. work with clients in over 50 countries, supporting innovation management, technology commercialisation and entrepreneurship training and support.

Oxford University Innovation is the biggest technology transfer unit in Europe and has created over 100 companies. It is the highest university patent filer in the UK and currently manages a portfolio of over 1,500 patents.

Programme details

This one-day course covers the essential knowledge for technology commercialisation.

It provides an overview of the organisational dynamics in acquiring and transferring technologies to the market. Participants will also develop their legal, technical and negotiating skills to build innovation capacity in their organisation.

  • Open innovation vs traditional approaches
  • Organisational and process factors
  • Licensing technology and negotiation
  • Intellectual property strategy
  • Exploring technology markets

Innovation Management & Entrepreneurship


  • To define Innovation
  • To go through models of innovation
  • Understand disruptive innovation


  • Understand the link between competitiveness and innovation
  • Understand how disruptive innovation is creating new markets

IP Management


  • What is IP?
  • Can you and should you protect using IPR?
  • What are the evaluation tools to help decision making


  • Appreciate the complexity of the patenting process
  • Be aware of the resource and strategic implications of patenting
  • Ability to evaluate beyond the technical evaluation criteria

Introduction to Licensing


  • An overview of the licensing process
  • Decisions around the circumstances in which licenses are appropriate
  • What is required of licensor and licensee


  • Understanding of the purpose of licensing
  • Nature and dynamics of partnerships that support licensing
  • Knowledge of partner needs in the license process

Finding Markets


  • Market research techniques
  • Functional analysis of technologies
  • End user and customer needs
  • Market research processes for radical technologies


  • Be able to analyse technologies in context of finding customers
  • Gain practical experience of analysing end user needs
  • Understand the difference between market data and market research
  • Be able to manage the specific needs of disruptive or innovative technologies that are creating new markets

Open Innovation


  • The knowledge economy argument for Open Innovation
  • How does it work?
  • Principle v practice: barriers and constraints in implementation
  • Legal structuring around the deal
  • How to establish connectivity to enable Open Innovation


  • Understand the differing organisational needs for those involved
  • Become literate in the types of frameworks and agreements that commonly support Open Innovation
  • Gain knowledge of how to implement an open innovation strategy
  • Be aware of the expectations and performance measures that work across multiples interests


















Participants who attend the full course will receive a Certificate of Attendance. The sample shown is an illustration only and the wording will reflect the course and dates attended.


Accommodation is available at the Rewley House Residential Centre, within the Department for Continuing Education, in central Oxford. The comfortable, en-suite, study-bedrooms have been rated as 4-Star Campus accommodation under the Quality In Tourism scheme, and come with tea- and coffee-making facilities, free Wi-Fi access and Freeview TV. Guests can take advantage of the excellent dining facilities and common room bar, where they may relax and network with others on the programme.


Standard course fee: £495.00


Pay immediately online by credit or debit card

Click the “book now” button on this webpage to pay online with a credit or debit card

Pay later with your preferred payment method

Send a completed application form to the course administrator by e-mail or post, and choose:

  • Request an invoice
  • BACS payment
  • Cheque payment
  • Credit or debit card payment. Please do not send card details via email

Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.

All courses are VAT exempt.


These courses can be taken separately or together as part of a discount fee package.


Dr Sarah Macnaughton


Dr Sarah Macnaughton, Managing Consultant, Oxentia Ltd

During her 8 years at Oxentia Ltd Sarah has provided technology transfer consultancy to clients worldwide, with a particular focus on training delivery and environmental microbiology. Sarah has extensive experience in technology commercialisation, innovation management, and training development and delivery. An environmental biotechnologist with 12 years’ experience in small business and academic research, Sarah transferred her focus to innovation consultancy in 2000, undertaking sustainable innovation in the contaminated land remediation, agri-food, manufacturing and other industries. As a consultant, Sarah has expertise developed across business, research organisations and publically funded agencies, with excellent knowledge of the innovation environment and commercialisation, R&D and Intellectual Property Rights exploitation.

Sarah completed her PhD in Microbial Ecology at the University of Newcastle in 1992. After three years in post-doctoral research at Newcastle she became the senior researcher at a US environmental analysis business. Following this she joined the Centre for Environmental Biotechnology at the University of Tennessee before moving back to the UK in 2000 to join AEA Technology Environment and its Momenta operating division. At Momenta Sarah worked on a number of projects including research into bioremediation, management of a UK site for contaminated land research, a review of environmental science and training in the UK and the DTI BIOWISE Programme. Her final role at Momenta was as regional manager on the Knowledge Transfer Partnerships programme.

Dr Nathan Pike


Nathan Pike, Senior Consultant, Oxentia Ltd

Nathan is a biological scientist by training with extensive experience in research, teaching and administration in Higher Education. Before joining Oxentia Ltd, he held the national role of Discipline Lead for Biological Sciences with the Higher Education Academy, undertaking consulting, training, and advisory work with large and diverse HE communities from across the disciplines within Science, Technology, Engineering and Mathematics. Nathan has a wealth of consultancy and training experience within Higher Education (HE) both in the UK and abroad. He previously worked for a number of years in academic and degree leadership capacities within the Department of Zoology at the University of Oxford. Earlier research roles included substantive posts at the École Normale Supérieure (Paris) and the University of Paris VI (Université Pierre et Marie Curie). At Oxentia Ltd, amongst other projects, Nathan leads in the design and establishment of an innovative, entrepreneurial, not-for-profit international university: the University of Muscat.

He is broadly interested in Higher Education in international contexts and has particular interests in delivering effective training and development to support institutions to foster innovation and entrepreneurship whilst also optimising technology transfer processes. Nathan has a formal teaching qualification (PGDip Learning and Teaching in Higher Education) from the University of Oxford, a PhD degree from the University of Cambridge, and graduate and undergraduate degrees from the University of Sydney. He is a Principal Fellow of the Higher Education Academy and a Fellow of the Society of Biology.


If you would like to discuss your application or any part of the application process before applying for this Managing Innovative Technology course, please contact:
Course Administrator
Tel: +44 (0)1865 286958


Level and demands

If you're uncertain whether this course is suitable for your requirements, please email us with any questions you may have.