Managing Innovative Technology


This Managing Innovative Technology course is aimed at those in translation or innovation roles in technology and research orientated organisations.

Learn how organisations most effectively find, evaluate and process innovative technologies to realise their commercial value.

Discover the systems and context behind open innovation, licensing, accessing markets and patent/ IP strategy.

This course was developed in conjunction with Oxentia Ltd, a global technology transfer and innovation management consultancy, established in 2004 as the innovation consulting division within Oxford University Innovation.  Oxentia Ltd. work with clients in over 50 countries, supporting innovation management, technology commercialisation and entrepreneurship training and support.

This course can be taken separately or as part of a weekly discount fee package (Week 2).

Details of the discount registration for Week 1

Details of the discount registration for Week 2

Details of the discount registration for Week 3

Programme details

This one-day course covers the essential knowledge for technology commercialisation.

It provides an overview of the organisational dynamics in acquiring and transferring technologies to the market. Participants will also develop their legal, technical and negotiating skills to build innovation capacity in their organisation.

  • Open innovation vs traditional approaches
  • Organisational and process factors
  • Licensing technology and negotiation
  • Intellectual property strategy
  • Exploring technology markets

Innovation Management & Entrepreneurship


  • To define Innovation
  • To go through models of innovation
  • Understand disruptive innovation


  • Understand the link between competitiveness and innovation
  • Understand how disruptive innovation is creating new markets

IP Management


  • What is IP?
  • Can you and should you protect using IPR?
  • What are the evaluation tools to help decision making


  • Appreciate the complexity of the patenting process
  • Be aware of the resource and strategic implications of patenting
  • Ability to evaluate beyond the technical evaluation criteria

Introduction to Licensing


  • An overview of the licensing process
  • Decisions around the circumstances in which licenses are appropriate
  • What is required of licensor and licensee


  • Understanding of the purpose of licensing
  • Nature and dynamics of partnerships that support licensing
  • Knowledge of partner needs in the license process

Finding Markets


  • Market research techniques
  • Functional analysis of technologies
  • End user and customer needs
  • Market research processes for radical technologies


  • Be able to analyse technologies in context of finding customers
  • Gain practical experience of analysing end user needs
  • Understand the difference between market data and market research
  • Be able to manage the specific needs of disruptive or innovative technologies that are creating new markets

Open Innovation


  • The knowledge economy argument for Open Innovation
  • How does it work?
  • Principle v practice: barriers and constraints in implementation
  • Legal structuring around the deal
  • How to establish connectivity to enable Open Innovation


  • Understand the differing organisational needs for those involved
  • Become literate in the types of frameworks and agreements that commonly support Open Innovation
  • Gain knowledge of how to implement an open innovation strategy
  • Be aware of the expectations and performance measures that work across multiples interests



Participants who attend the full course will receive a University of Oxford certificate of attendance. This will be presented to you prior to the end of the course wherever possible.

The certificate will show your name, the course title and the dates of the course you attended.



Description Costs
Standard course fee £495.00


Fees include course materials, tuition, refreshments and lunches. The price does not include accommodation.

All courses are VAT exempt.

Register immediately online 

Click the “book now” button on this webpage. Payment by credit or debit card is required.

Request an invoice

Please contact the course administrator by email. Please do not send card details via email.


Oxentia Ltd

Oxford’s Global Innovation Consultancy

The Oxentia Team

Oxentia is the global innovation management and technology commercialisation consultancy that started its life as an operating division within the world-leading technology transfer company of the University of Oxford, Oxford University Innovation. 

Oxentia is a key component of Oxford’s thriving innovation ecosystem.

Since 2004, Oxentia has delivered innovation services to a worldwide customer base of public and private sector clients in over 80 countries. 


If you would like to discuss your application or any part of the application process before applying, please click Contact Us at the top of this page.

Level and demands

If you're uncertain whether this course is suitable for your requirements, please contact us with any questions you may have.


Although not included in the course fee, accommodation may be available at our on-site Rewley House Residential Centre. All bedrooms are en suite and decorated to a high standard, and come with tea- and coffee-making facilities, free Wi-Fi access and Freeview TV. Guests can take advantage of the excellent dining facilities and common room bar, where they may relax and network with others on the programme.

To check prices, availability and to book rooms please visit the Rewley House Residential Centre website.