Starting a Successful Business (online)


This course is designed to give you practical advice on starting a successful business. 

The tutors are expert consultants from Oxentia, Oxford’s Global Innovation Management Consultancy.

Oxentia has a wealth of experience in setting up and supporting small and medium-sized enterprises around the world.

The course will be broken down into four sessions, each one taking you through the essentials of starting your own successful business.

Programme details

Session 1 – The Why

1. Understanding your personal ‘why’ to start a business

2. Purpose vs profit motivations

    -- Break (5 minutes) --

3. Entrepreneurial skills and characteristics

4. Importance of self-management as an entrepreneur

Session 2 – The Process Element (Basic Components)

1. The lean start up methodology

2. Importance of experimentation, iteration and failure

    -- Break (5 minutes) --

3. Money matters

Session 3 – The Process Element (Advanced Components)

1. Business structures

2. Securing a competitive advantage

    -- Break (5 minutes) --

3. Growth and exit strategies

Session 4 – The Human Element

1. Building, managing and leading teams

2. Value of mentors and networks

    -- Break (5 minutes) --

3. Complexities of communication

Dates, Times and Delivery:

The Starting a Successful Business (online) course will run in four sessions from 22 - 25 April 2024. These live video sessions will be held at 11:30 – 13:30 (UK time)

Each session will be two hours, including a 5-minute break between some of the topics.
A world clock, and time zone converter can be found here:

This is a ‘virtual classroom’ course. To replicate the experience of a classroom, the sessions are ‘live’ and are not recorded.

No attendance at Oxford is required and you do not need to purchase any software.

Digital Certification

To complete the course, you will be required to attend and participate in all of the live sessions on the course in order to be considered for a certificate. Participants who complete the course will receive a link to download a University of Oxford digital certificate. Information on how to access this digital certificate will be emailed to you after the end of the course.

The certificate will show your name, the course title and the dates of the course you attended. You will also be able to download your certificate or share it on social media if you choose to do so.


Description Costs
Course Fee £425.00


Fees include electronic copies of course materials.

All courses are VAT exempt.

Register immediately online 

Click the “book now” button on this webpage. Payment by credit or debit card is required


Oxentia Ltd

The Oxentia Team

Oxentia is the global innovation management and technology commercialisation consultancy that started its life as an operating division within the world-leading technology transfer company of the University of Oxford, Oxford University Innovation. 

Oxentia is a key component of Oxford’s thriving innovation ecosystem.

Since 2004, Oxentia has delivered innovation services to a worldwide customer base of public and private sector clients in over 80 countries. 


If you would like to discuss your application or any part of the application process before applying, please click Contact Us at the top of this page.

IT requirements

This course is delivered online using Microsoft Teams. You will be required to follow and implement the instructions we send you to fully access Microsoft Teams on the University of Oxford's secure IT network.

To participate you must be familiar with using a computer for purposes such as sending email and searching the Internet. You will also need regular access to the Internet and a computer meeting our recommended minimum computer specification.
It is advised to use headphones with working speakers and microphone.