Managing Innovative Technology (online)


This online course is aimed at those in translation or innovation roles in technology and research orientated organisations.

By taking this course, you will:

  • Learn how organisations most effectively find, evaluate and process innovative technologies to realise their commercial value.
  • Discover the systems and context behind open innovation, licensing, accessing markets and patent/ IP strategy.

This course was developed in conjunction with Oxentia Ltd, a global technology transfer and innovation management consultancy, established in 2004 as the innovation consulting division within Oxford University Innovation.
Oxentia Ltd. work with clients in over 50 countries, supporting innovation management, technology commercialisation and entrepreneurship training and support.

Programme details

Managing Innovative Technology (online) covers the essential knowledge for technology commercialisation.

This course will provide you with an overview of the organisational dynamics in acquiring and transferring technologies to the market.

You will also develop your legal, technical and negotiating skills to build innovation capacity in your organisation:

  • Organisational and process factors
  • Licensing technology and negotiation
  • Intellectual property strategy
  • Exploring technology markets

Innovation Management & Entrepreneurship


  • To define Innovation
  • To go through models of innovation (including business and operational models)
  • Triaging technologies for commercial potential
  • Mapping Innovation processes within an organisation
  • Understand disruptive innovation


  • Understand the link between competitiveness and innovation
  • Understand how disruptive innovation is creating new markets

IP Management


  • What is IP?
  • Can you and should you protect using IPR?
  • What are the evaluation tools to help decision making


  • Appreciate the complexity of the patenting process
  • Be aware of the resource and strategic implications of patenting
  • Ability to evaluate beyond the technical evaluation criteria

Introduction to Licensing


  • An overview of the licensing process
  • Decisions around the circumstances in which licenses are appropriate
  • What is required of licensor and licensee


  • Understanding of the purpose of licensing
  • Nature and dynamics of partnerships that support licensing
  • Knowledge of partner needs in the license process

Finding Markets


  • Market research techniques
  • Functional analysis of technologies
  • End user and customer needs
  • Market research processes for radical technologies


  • Be able to analyse technologies in context of finding customers
  • Gain practical experience of analysing end user needs
  • Understand the difference between market data and market research
  • Be able to manage the specific needs of disruptive or innovative technologies that are creating new markets

Dates, Times and Delivery

The Managing Innovative Technology (online) course will be delivered in four online sessions, via Microsoft Teams.

Each session will be 90 minutes.

A world clock, and time zone converter can be found here:

This is a ‘virtual classroom’ course.

To replicate the experience of a classroom, the sessions are ‘live’ and are not recorded.

No attendance at Oxford is required and you do not need to purchase any software.


To complete the course, you will be required to attend and participate in all of the live sessions on the course in order to be considered for a certificate. Participants who complete the course will receive a link to download a University of Oxford digital certificate. Information on how to access this digital certificate will be emailed to you after the end of the course.

The certificate will show your name, the course title and the dates of the course you attended. You will also be able to download your certificate or share it on social media if you choose to do so.


Description Costs
Course Fee £425.00


Fees include electronic copies of course materials.

All courses are VAT exempt.

Register immediately online 

Click the “book now” button on this webpage. Payment by credit or debit card is required.


Oxentia Ltd

Oxford’s Global Innovation Consultancy

The Oxentia Team

Oxentia is the global innovation management and technology commercialisation consultancy that started its life as an operating division within the world-leading technology transfer company of the University of Oxford, Oxford University Innovation. 

Oxentia is a key component of Oxford’s thriving innovation ecosystem.

Since 2004, Oxentia has delivered innovation services to a worldwide customer base of public and private sector clients in over 80 countries. 


If you would like to discuss your application or any part of the application process before applying, please click Contact Us at the top of this page.

IT requirements

This course is delivered online using Microsoft Teams. You will be required to follow and implement the instructions we send you to fully access Microsoft Teams on the University of Oxford's secure IT network.

To participate you must be familiar with using a computer for purposes such as sending email and searching the Internet. You will also need regular access to the Internet and a computer meeting our recommended minimum computer specification.
It is advised to use headphones with working speakers and microphone.