Managing Innovative Technology (Online) covers the essential knowledge for technology commercialisation.
This course will provide you with an overview of the organisational dynamics in acquiring and transferring technologies to the market.
You will also develop your legal, technical and negotiating skills to build innovation capacity in your organisation:
- Open innovation vs traditional approaches
- Organisational and process factors
- Licensing technology and negotiation
- Intellectual property strategy
- Exploring technology markets
Innovation Management & Entrepreneurship
- To define Innovation
- To go through models of innovation
- Understand disruptive innovation
- Understand the link between competitiveness and innovation
- Understand how disruptive innovation is creating new markets
- What is IP?
- Can you and should you protect using IPR?
- What are the evaluation tools to help decision making
- Appreciate the complexity of the patenting process
- Be aware of the resource and strategic implications of patenting
- Ability to evaluate beyond the technical evaluation criteria
Introduction to Licensing
- An overview of the licensing process
- Decisions around the circumstances in which licenses are appropriate
- What is required of licensor and licensee
- Understanding of the purpose of licensing
- Nature and dynamics of partnerships that support licensing
- Knowledge of partner needs in the license process
- Market research techniques
- Functional analysis of technologies
- End user and customer needs
- Market research processes for radical technologies
- Be able to analyse technologies in context of finding customers
- Gain practical experience of analysing end user needs
- Understand the difference between market data and market research
- Be able to manage the specific needs of disruptive or innovative technologies that are creating new markets
- The knowledge economy argument for Open Innovation
- How does it work?
- Principle v practice: barriers and constraints in implementation
- Legal structuring around the deal
- How to establish connectivity to enable Open Innovation
- Understand the differing organisational needs for those involved
- Become literate in the types of frameworks and agreements that commonly support Open Innovation
- Gain knowledge of how to implement an open innovation strategy
- Be aware of the expectations and performance measures that work across multiples interests
Dates, Times and Delivery
The Managing Innovative Technology (Online) course will run over two weeks, from 22 – 31 March 2021, with online sessions delivered at 11:30 – 13:00 (UK time) on Mondays and Wednesdays.
Each session will be 90 minutes.
These live video sessions will be held at 11:30 – 13:00 (UK time) on:
- Monday 22 and 29 March
- Wednesday 24 and 31 March
A world clock, and time zone converter can be found here: https://bit.ly/3bSPu6D
No attendance at Oxford is required and you do not need to purchase any software.